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Why Conference Software Is Crucial For Event Success In 2025

In this blog, we explore how conference management software maximizes potential and reduces costs. By automating ticket distribution, attendee tracking, and participant management, event planners can streamline operations, collect valuable customer data, and enhance ROI. With scalable solutions, real-time reporting, and communication tools, these platforms transform event experiences.

Event Management Software
DateIconMay 22, 2023
Why Conference Software Is Crucial For Event Success In 2021

Maximise Potential & Lower Costs

In today’s world, you can position yourself in front of a wider audience and uncover critical data that enables you to understand and target your ideal customer. This is where the uber-rich qualities of conference management software rise to the surface.

Moreover, event management software and automated solutions eliminate unnecessary costs and time-consuming admin duties associated with organising, planning and managing events using old-school methods. Conference management software conveniently pulls everything into a single source and automates processes that would otherwise erode your ROI.

That said, not all conference management software platforms are made equal. Some event planning tools are only designed to distribute tickets and register sales. People expect more these days. They demand an end-to-end experience. If you don’t have an Event Management System (EMS) that can simplify event planning, automate ticket distribution and messaging, deliver reporting, and manage and track participants, you are paying for software that is not maximising your potential or lowering your costs of hosting a successful event.

More Than Just Registration

Thanks to mobile technologies and wifi-connectivity, the registration process is automated and can be conducted anywhere. Interested parties can buy event tickets at a time that is most convenient for them – whilst commuting, sipping on a coffee, or watching TV. Selling tickets online is really the only way to go these days.

You probably know from experience how delighted your delegates were the first time they did not have to attend your ticket office during lunch hour or call a hotline to request a refund in the case of a cancellation. Digital QR codes and e-tickets are sent directly to a delegate’s mobile device offer convenience and easy access.

From the perspective of an event organiser, event management software provides you with a ready-made list of delegates without you having to lift a pen or constantly check on their status. “Thank you emails” with pre-arrival instructions and information are sent automatically, based on your preferred time schedule or after the delegate completes a certain action. All without you even having to open your email account.

Attendee Tracking And Participant Management

Do not underestimate Event Management Systems with a built-in attendee tracker. It does not only enable you to quickly identify individuals in your system, but it also automatically stores all relevant data about them prior, during and after the event. Whilst this may initially sound like a draconian “big brother” solution, participant management is designed to help event organisers manage events and their delegates more smoothly. Imagine you are hosting a multi-day conference and you want to send out surveys to the people who have joined certain sessions. Participant management allows you to see which sessions they signed up for.

Through lead retrieval you keep track of who actually attended on the day, if there were any unexpected walk-in’s, and which part of your audience sat through the whole session. Lead retrieval can be done through a simple check-in app on your device by scanning your participants’ badges. You can send delegates reminder notifications about bookmarked sessions that are starting, check session popularity, identify no-shows, and automatically send out the right survey to the right person.

For general events, readable QR codes and check-in apps help to speed up the entry process and confirm whether the ticket is valid or fake. But with Covid-19 having a huge impact on capacity and venue planning, it’s increasingly important to have a 360 degree overview of who is present and how many attendees are still expected. Participant management and lead retrieval are purpose-designed for smart information sharing and protecting the safety and interests of delegates.

Scalable Solutions Capitalise Event Revenue

If you are investing in an event, a flexible EMS tool is critical to ensure you can capitalise on revenue opportunities. One of the key benefits of conference planning software is the amount of valuable customer data you can collect.

When delegates register for an event they are usually asked to enter a telephone number, email address or both. Modern conference management software makes it extremely easy to include any type of additional details such as age, travel information, dinner preferences and other information that is relevant to building a customer profile. This data is crucial for improving the promotion of future events, distributing newsletters and delivery of the right collateral or services. A flexible EMS also helps you to adhere to relevant email marketing laws in the jurisdiction of the customer.

At the actual event, EMS technologies can also be integrated with Radio-Frequency Identification (RFID) technology which enables delegates to make cashless payments directly from their mobile devices. All in-event purchases will be recorded in the software and will help you build stronger customer profiles and targeted email lists. Apart from this, it gives you a highly accurate participant ROI, which leads us to the next paragraph.

Tracking Event ROI

Conference management software is designed to save conference organisers and event planners significant cost that boosts their event ROI. In the initial stages, these cost-savings are earned through online ticketing, registering and email confirmation, which after the initial set-up is all automated. And you’re not only saving costs on administration duties here either. There are no costs for printing paper tickets, or employee wages to handle sales and accounting costs for calculating revenue and expenditure.

An Event Management Solutions should allow you to create detailed reports in just a few clicks. Choose to analyse your overall Event ROI, the return on investment for each participant, analytics per event-, or participant type or marketing campaign. You can even track the number of tickets sold per day and popular purchasing times. This data helps you determine whether you need to open more marketing channels or when to push the event through your existing networks again. By tracking this, you gather valuable data to tweak your advertising strategy.

In addition, integrating event software gives you the opportunity to gauge the thoughts and reactions of your attendees. Emailing a survey, a special requests list or even an NPS enthusiasm index, shows participants that you care about their thoughts and wellbeing, that they will be well catered for, and it stokes their excitement prior to the event.

Drive Conference Communication And Event Growth

For companies who rely on conferences as their flagship event, conference management software is essential for achieving their business growth strategy.

Conference Management Software is critical to your internal marketing and sales teams as a driver for communication and cost-saving solutions. In addition you gain access to top-level data, which enables decision-makers to devise informed and calculated strategies.

Which Conference Management Software Is Right For You?

The benefits offered by conference management software outlined above are clear, but these promises are only telling when the benefits outweigh the cost of the purchasing the licence. To calculate this, you should take into account the perceived expectations of your attendees.

How do you intend to use the information you receive from delegates? Are the estimated cost margins you save by eliminating traditional methods justifiable? Are your competitors enhancing the customer experience by leveraging additional EMS tools?

It’s worth bearing in mind that there is a pressing need for companies to become more adept when organising and managing events. Especially looking at event success measurement. Investing in conference management software may be a simple decision for most event organisers. But the real difficulty lies in choosing the right platform for your team and business goals.

Some conference management software serves as a comprehensive toolkit for events of all sizes. Others are limited to relatively small events whilst a handful are more suitable for corporate events and large-scale conferences or seminars, expecting thousands of delegates.

Platform Sourcing Checklist:

Conference Management Solutions consisting of an advanced and robust tool stack hold amazing potential to surpass customer expectations. It has got everything to enhance your current and future marketing efforts and cultivate your event ROI. With this simple checklist you decide which tools you need to deliver holistic solutions from the planning stage, to the execution and event reporting.

  • Write down your most time-consuming processes
  • Write down your most repeated / mundane tasks
  • Estimate how much time you can potentially save
  • Sketch your preferred workflows for your ideal event plan
  • Compare your foolproof plan to your current setup
  • Identify the needed improvements in your current setup
  • Compile a list of must-have and nice-to-have features and automations
  • Translate this into a clear requirement list
  • Calculate your preferred-, and maximum investment
  • Send your list to a selection of potential vendors
  • Have you taken all the steps above and are you ready to talk to one of our sales consultants? Azavista is ready to skyrocket your event planning and tell you all about our all-in-one software platform.

More Event Management Software
Managing large-scale events is a complex undertaking that demands meticulous planning, coordination, and execution. As enterprises grow and expand their reach, the need for robust event management solutions becomes critical. Whether it's a global product launch, an annual shareholder meeting, or a multi-city conference, handling events with thousands of attendees, multiple locations, and intricate logistics requires more than just traditional event planning tools. This is where enterprise-level event management software comes into play, offering a comprehensive solution to streamline the process, enhance efficiency, and ensure the success of large-scale events.  The Challenge of Large-Scale Event Management Managing an event of significant scale is akin to orchestrating a symphony, where every element must work in harmony. The complexities increase exponentially as the number of attendees grows, and the event spans multiple locations. The sheer volume of tasks, from coordinating with vendors and managing registrations to ensuring security and tracking attendee engagement, can be overwhelming without the right tools. Traditional event management software, often designed for smaller gatherings, may fall short in handling the scale and intricacies of large enterprise events. This is where the need for specialized enterprise-level event management software becomes evident.  Key Features of Enterprise-Level Event Management Software To successfully manage large-scale events, enterprises need software that offers more than just basic planning tools. The following key features are essential for scaling event management in a large enterprise setting:  Advanced Data Analytics One of the most significant advantages of enterprise-level event management software is its ability to leverage advanced data analytics. For large events, data is generated at every stage, from initial registrations to post-event feedback. This data, when analyzed effectively, can provide valuable insights into attendee behavior, preferences, and engagement levels. Advanced analytics tools integrated into the software can track and analyze key performance indicators (KPIs), such as registration trends, session attendance, and engagement metrics. This enables event organizers to make data-driven decisions, optimize event experiences in real time, and demonstrate ROI to stakeholders.  Robust Security Measures Security is a paramount concern for large enterprises, especially when dealing with events that involve sensitive information, high-profile attendees, or financial transactions. Enterprise-level event management software is designed with robust security measures to protect data, ensure compliance with regulations, and mitigate risks. These measures include data encryption, secure payment gateways, role-based access controls, and compliance with international standards such as GDPR. Additionally, the software often includes features to manage physical security, such as access control for different event zones, integration with surveillance systems, and emergency response planning.  Seamless Integrations with Enterprise Tools Large enterprises rely on a suite of tools and systems to manage their operations, including CRM systems, marketing automation platforms, and communication tools. For event management software to be effective at the enterprise level, it must seamlessly integrate with these existing tools. This integration ensures that data flows smoothly between systems, reducing manual work and minimizing errors. For example, integrating the event management software with a CRM system allows for real-time updates on attendee data, enabling personalized communication and targeted marketing efforts. Similarly, integration with financial systems ensures accurate budget tracking and financial reporting.  Scalability and Flexibility Scalability is a crucial factor for enterprises that host a variety of events, from small internal meetings to large international conferences. Enterprise-level event management software is designed to scale effortlessly to accommodate events of any size and complexity. The software's flexibility allows for customization to meet the unique needs of different events, whether it’s managing multiple tracks and sessions, coordinating simultaneous events across various time zones, or handling large volumes of registrations and ticketing. This scalability ensures that the software can grow alongside the enterprise, adapting to evolving event management needs.  Comprehensive Event Logistics Management Large-scale events require meticulous logistics management to ensure everything runs smoothly. Enterprise-level event management software provides tools to manage every aspect of event logistics, from venue selection and vendor coordination to transportation and accommodation arrangements. The software enables real-time tracking of logistics, ensuring that all elements are in place as planned. This includes managing complex schedules, coordinating with multiple vendors, and ensuring that all logistical aspects are synchronized across different locations. With automated reminders, task assignments, and real-time updates, the software helps event planners stay on top of every detail, reducing the risk of errors and ensuring that the event runs like a well-oiled machine.  Personalization and Attendee Engagement In today's competitive event landscape, personalization and attendee engagement are key to creating memorable experiences. Enterprise-level event management software offers advanced features to personalize the attendee journey, from personalized invitations and agendas to tailored content and networking opportunities. The software can segment attendees based on various criteria, such as job role, industry, or past event participation, allowing for targeted communication and personalized experiences. Additionally, features such as mobile apps, live polling, and interactive sessions help boost attendee engagement, making the event more interactive and impactful. ** Post-Event Reporting and Analysis** The success of an event doesn't end when the last attendee leaves; it extends to the post-event phase, where analysis and reporting are crucial. Enterprise-level event management software provides comprehensive reporting tools that help organizers assess the event's success, gather feedback, and identify areas for improvement. These tools can generate detailed reports on various aspects of the event, including attendance, engagement, ROI, and satisfaction levels. By analyzing this data, enterprises can refine their event strategies, enhance future events, and provide stakeholders with concrete evidence of the event's impact. ** The Benefits of Enterprise-Level Event Management Software** Adopting enterprise-level event management software offers numerous benefits that go beyond simply managing large-scale events. Here are some of the key advantages:  1. Increased Efficiency By automating various tasks, such as registration, communication, and logistics management, the software significantly reduces the time and effort required to plan and execute events. This increased efficiency allows event teams to focus on strategic decision-making and creative aspects of the event, rather than getting bogged down in administrative tasks.  2. Improved Collaboration Large events often involve collaboration across different departments, teams, and even external partners. Enterprise-level event management software provides a centralized platform where all stakeholders can collaborate, share information, and stay updated on the event's progress. This improved collaboration leads to better coordination, faster decision-making, and a more cohesive event experience.  3. Enhanced Attendee Experience With features like personalized agendas, real-time updates, and interactive tools, the software helps create a seamless and engaging experience for attendees. The ability to provide personalized experiences based on attendee preferences and behavior enhances satisfaction and increases the likelihood of repeat participation.  4. Cost Savings While the initial investment in enterprise-level event management software may seem significant, the long-term cost savings are substantial. The software helps optimize resource allocation, reduce manual labor, and minimize errors, leading to more efficient budget management and reduced event costs. Additionally, the ability to measure ROI and demonstrate the value of events to stakeholders justifies the investment and supports future event planning.  5. Scalability for Future Growth As enterprises grow and expand their event portfolios, the need for scalable event management solutions becomes even more critical. Enterprise-level event management software is designed to grow with the organization, providing the flexibility and scalability needed to handle increasingly complex events. This ensures that the enterprise can continue to deliver high-quality events, regardless of scale, without compromising on efficiency or attendee experience.  Case Studies: Successful Implementation of Enterprise-Level Event Management Software  To illustrate the effectiveness of enterprise-level event management software, consider the following case studies:  Global Tech Conference A leading technology company hosts an annual global conference with over 10,000 attendees across multiple locations. By implementing enterprise-level event management software, the company streamlined its registration process, improved attendee engagement through personalized agendas, and achieved a 30% increase in post-event satisfaction. The software's integration with the company's CRM system also allowed for seamless data transfer, enabling targeted marketing campaigns and personalized follow-ups.  Multinational Product Launch A multinational consumer goods company needed to launch a new product simultaneously in five different countries. The enterprise-level event management software enabled the company to coordinate logistics across multiple time zones, manage complex schedules, and ensure consistent branding and messaging across all locations. The software's advanced data analytics provided real-time insights into attendee engagement, allowing the company to adjust its strategies on the fly and achieve a successful global launch.  International Non-Profit Summit An international non-profit organization hosts an annual summit that brings together leaders from around the world. The organization used enterprise-level event management software to manage registrations, coordinate travel and accommodations, and facilitate networking opportunities. The software's robust security features ensured the protection of sensitive attendee information, while its post-event reporting tools helped the organization assess the impact of the summit and plan for future events.  Scaling event management for large enterprises requires a specialized approach that can handle the complexities and demands of large-scale events. Enterprise-level event management software provides the tools and features needed to manage events with thousands of attendees, multiple locations, and intricate logistics. From advanced data analytics and robust security measures to seamless integrations and comprehensive logistics management, this software is essential for enterprises looking to deliver successful and impactful events. By adopting enterprise-level event management software, organizations can increase efficiency, enhance collaboration, and create memorable experiences for attendees, ultimately driving growth and success in their event portfolios.  Click here to learn more about Azavisa’s All-in-One Enterprise Event Planning Software
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